By  on August 18, 2009

MILAN — Sunglass Hut is to bolster its presence in Australia after parent company Luxottica Group SpA signed a deal to roll out a new retail concept in the country’s largest department store chain, Myer.

By November, 30 Myer stores will house a “specially designed” Sunglass Hut shop-in-shop, while a non-Sunglass Hut branded format will be introduced in the department store group’s 35 remaining stores over the next few months, Luxottica and Myer said Monday. Luxottica’s Sunglass Hut division will manage all 65 concessions.

“This is a great opportunity for Luxottica that allows us to play to our strengths in our product range and specialist knowledge of luxury brands, while delivering a solution that will strengthen Myer’s position in the premium sunglass category,” Luxottica chief executive officer for Australia, Asia and South Africa Chris Beer said. “The agreement…demonstrates the global appeal of the Sunglass Hut brand and the strength of Luxottica’s proprietary and licensed brands.”

Italy’s Luxottica, which owns the Oakley and Ray-Ban labels and holds eyewear licenses for Bulgari, Burberry, Chanel, Dolce & Gabbana, Prada, Tiffany & Co. and Versace, among others, operates more than 1,350 stores across the Asia-Pacific region under the OPSM, Laubman & Pank, Budget Eyewear, Sunglass Hut and Bright Eyes brands. The eyewear firm is the market leader in Australia with 835 stores, 150 of which are Sunglass Hut.

Myer director of fashion and accessories Judy Coomber added: “We are always conscious of providing our customers with the widest range of products from the best brands and this new concept will deliver on this promise. Sunglasses have become a must-have fashion item and we are excited about launching this fantastic new concept in time for summer.”

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