SAN DIEGO — In a winter of discontent, retail buyers flocked to the ASR Trade Expo in search of sure back-to-school sellers like denim and fleece, as well as items such as sweaters that respond to the need for fashionable but functional dressing.
Action sports brands at the three-day show that ended here on Saturday at the San Diego Convention Center flaunted the influence of European ready-to- wear designers and California contemporary labels, while piling on stylistic details such as satin linings and magnet closures on cuffs. The goal: to compete more aggressively with trendy junior brands outside of the skate, surf and snowboard industry.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"