LOS ANGELES — Power players in the Orange County action sports apparel world are closely watching the sale of independent retailers to surf/skate brands in what may be an emerging market strategy.
This week, Volcom announced it had acquired Laguna Surf & Sport for an undisclosed sum. Founded in 1982, the multi-brand core shop has long been a Volcom account. But it also carries labels like Hurley, Mada and Matix in its two Orange County locations — one of which gained national visibility on MTV’s reality show hit “Laguna Beach.”
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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