Those are among the key elements shared in a list of specialty, discount and department stores considered to be the most “family friendly,” according to a recent survey by Brand Keys, a New York-based brand and customer loyalty research consulting firm.
“People are aggregating their dollars and their loyalty right now,” said Robert Passikoff, president and founder of the firm. “It’s easier for families to shop at places like these, because of their merchandise range.” He noted the top-ranked brands are meeting or exceeding consumers’ expectations.
Number-one-ranked Macy’s is advertising on its Web site that online shoppers can save 20 to 50 percent in the women’s, men’s, juniors, kids’, home, shoes, handbags and jewelry categories. Wal-Mart’s Web site features testimonials from customers on why the store is their preferred shopping destination. One woman responded, “It’s like a big family center — I can get food, school supplies; I can even get a bike for my child.”
And Kohl’s, which operates 1,022 stores in 49 states, is offering deals on everything from women’s shoes to housewares, baking goods and clothing and toys for children. Another section of its site is devoted to gift ideas for Mother’s Day. Family-Friendly Retail Brands
The top specialty, discount and department stores consideredto be the most family-friendly.
1.Macy’s 2.Wal-Mart*, Kohl’s* 4.Old Navy 5. Costco*, J.C.Penney* 7. J. Crew†, Dillard’s† 9. Marshalls 10. H&M*, Kmart*
Source: 2009 Brand Keys Customer Loyalty Engagement Index; The firm surveyed 3,750 male and female respondents, ages 18 and older; * and † indicate ties.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
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For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty