More online shopping is done over holiday than at any other time of the year.
Shutterstock / Prostock-studio
A new study from IFTTT shows that the shopping preferences of American consumers shift during the holiday season, with many heading to the online sites during the season than at any other time throughout the rest of the year.Thirty-five percent of consumers said they expect Black Friday to have the best deals of the year, followed by the day after Christmas at 29 percent. Cyber Monday was next at 21 percent. About 57 percent said the majority of their holiday spending would be at a mass retailer such as Wal-Mart Stores Inc. or Amazon. That was followed by the specialty chains at 16.9 percent, and the off-pricers Burlington and TJ Maxx at 11.5 percent. Further, 67.8 percent said they prefer to give an item as a present, compared with 19 percent who said experiences and 13 percent who chose money.IFTTT cited to data from Gartner and Retail Insider showing that 60 percent of retailers increased their technology budgets to invest in enhancements to predict customer needs, as well as improve their multichannel approach. Further, there was a 53 percent increase in planned spend just on artificial intelligence technology by 2020.However, the study indicated that many consumers aren’t ready to embrace the technology. About 68 percent said they never used a retail chatbot, and 23 percent don’t even know what chatbots are. Also, 83 percent said they do not trust a robot to shop for them.Among those surveyed, 36 percent said they use at least one retail subscription service such as Stitch Fix, BarkBox or Harry’s Razors. Another 53 percent said they were interested in using such a service, provided it was tailored to their preferences and budget.And while discounts are important, 41 percent said they don’t expect discounts to exceed 30 percent this holiday season, while 32 percent said they expect the same percentage off for online discounts. But that’s just the average — by gender, 25 percent of men expect an in-store discount of 50 percent or more, while just 21 percent of women expect that same percentage off. For online, 28 percent of women expect an online discount of at least 50 percent, compared with 22 percent of men.Also, 38 percent of respondents said their preference for hearing about holiday deals is through e-mail, while 23 percent said they preferred direct mail or catalogues. Only 12 percent said they find out about deals via social media posts.As for shopping frustrations, 20.9 percent of the respondents said waiting at the checkout line for more than 15 minutes would annoy them most. That was followed at 20.11 percent by purchasing a gift only to find out it could have been bought at a lower price. Rounding out the top three at 19.7 percent was finding out that a desired item is out of stock.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)