A new study from IFTTT shows that the shopping preferences of American consumers shift during the holiday season, with many heading to the online sites during the season than at any other time throughout the rest of the year.Thirty-five percent of consumers said they expect Black Friday to have the best deals of the year, followed by the day after Christmas at 29 percent. Cyber Monday was next at 21 percent. About 57 percent said the majority of their holiday spending would be at a mass retailer such as Wal-Mart Stores Inc. or Amazon. That was followed by the specialty chains at 16.9 percent, and the off-pricers Burlington and TJ Maxx at 11.5 percent. Further, 67.8 percent said they prefer to give an item as a present, compared with 19 percent who said experiences and 13 percent who chose money.IFTTT cited to data from Gartner and Retail Insider showing that 60 percent of retailers increased their technology budgets to invest in enhancements to predict customer needs, as well as improve their multichannel approach. Further, there was a 53 percent increase in planned spend just on artificial intelligence technology by 2020.However, the study indicated that many consumers aren’t ready to embrace the technology. About 68 percent said they never used a retail chatbot, and 23 percent don’t even know what chatbots are. Also, 83 percent said they do not trust a robot to shop for them.Among those surveyed, 36 percent said they use at least one retail subscription service such as Stitch Fix, BarkBox or Harry’s Razors. Another 53 percent said they were interested in using such a service, provided it was tailored to their preferences and budget.And while discounts are important, 41 percent said they don’t expect discounts to exceed 30 percent this holiday season, while 32 percent said they expect the same percentage off for online discounts. But that’s just the average — by gender, 25 percent of men expect an in-store discount of 50 percent or more, while just 21 percent of women expect that same percentage off. For online, 28 percent of women expect an online discount of at least 50 percent, compared with 22 percent of men.Also, 38 percent of respondents said their preference for hearing about holiday deals is through e-mail, while 23 percent said they preferred direct mail or catalogues. Only 12 percent said they find out about deals via social media posts.As for shopping frustrations, 20.9 percent of the respondents said waiting at the checkout line for more than 15 minutes would annoy them most. That was followed at 20.11 percent by purchasing a gift only to find out it could have been bought at a lower price. Rounding out the top three at 19.7 percent was finding out that a desired item is out of stock.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim