Tag Heuer has a new store: an online homage to its freestanding stores that mimics its “lifestyle lounge,” but for the first time, it also allows consumers to buy from anywhere in the U.S.
The site at shop.tagheuer.com in the U.S. is currently the only e-commerce-enabled site for the brand, which is part of LVMH Moët Hennessy Louis Vuitton. There are eight freestanding boutiques in the U.S., and the company considers its online showcase its “ninth store.”
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