By  on November 27, 2012

In the late eighties, developer Arturo Sneider tried hard to no avail to get national tenants to take a chance on the garment district in Los Angeles. They were worried about fitting their cookie-cutter prototypes into an urban environment with awkward retail spaces and a heavily Hispanic customer base that didn’t necessarily share the characteristics of their typical customer bases elsewhere.

“They wouldn’t even return my calls,” recalled Sneider. “At some point, when the census data started coming out, and we were smarter about packaging, I was getting a few calls from people who said, ‘Call that crazy Mexican at Primestor back because he’s been calling us for years.’”

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