Target is making room for a new hire: the multibrand beauty adviser.
On Sunday, the mass merchant will launch the Target Beauty Concierge program in 28 stores in the metro-Chicago area. The initiative is a nine-month test that could potentially expand to 400 to 450 stores, said a Target Corp. spokesman. He said the test “will help us analyze the sweet spot from where we should expand nationally.”
Target has previously incorporated service in its beauty department, outfitting 300 Boots displays with advisers to tout the brand. But advisers in the Beauty Concierge program are brand-agnostic and trained on key products across all beauty brands in the assortment. To start, there will be 14 advisers, with each assigned to two stores during their 40-hour work week, said the spokesman. Each adviser, clad in black and wearing a Beauty Concierge logo on her apron, will man a small kiosk in the beauty department and be armed with a mirror and an iPad. They will dispense samples, tips and advice primarily across the skin care and makeup categories, according to Target. Target — known for its prowess in pushing the boundaries of the traditional mass market beauty experience — zeroed in on the Chicago area for this test because it includes all its store formats and a broad cross-section of consumers, said the company.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
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