Target is making room for a new hire: the multibrand beauty adviser.On Sunday, the mass merchant will launch the Target Beauty Concierge program in 28 stores in the metro-Chicago area. The initiative is a nine-month test that could potentially expand to 400 to 450 stores, said a Target Corp. spokesman. He said the test “will help us analyze the sweet spot from where we should expand nationally.”Target has previously incorporated service in its beauty department, outfitting 300 Boots displays with advisers to tout the brand. But advisers in the Beauty Concierge program are brand-agnostic and trained on key products across all beauty brands in the assortment. To start, there will be 14 advisers, with each assigned to two stores during their 40-hour work week, said the spokesman. Each adviser, clad in black and wearing a Beauty Concierge logo on her apron, will man a small kiosk in the beauty department and be armed with a mirror and an iPad. They will dispense samples, tips and advice primarily across the skin care and makeup categories, according to Target. Target — known for its prowess in pushing the boundaries of the traditional mass market beauty experience — zeroed in on the Chicago area for this test because it includes all its store formats and a broad cross-section of consumers, said the company.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim