Target isn't discriminating against the outer boroughs. Flexible-format units will bow in 2019 in Jackson Heights and Astoria, Queens; Midwood, Brooklyn, and Staten Island. Some of the biggest examples of the concept with 37,000 to 47,000 square feet of space, will be located in the boroughs, where the retailer planted its flag in areas such as Forest Hills, Queens and Bensonhurst in Brooklyn during an earlier round of development.
Target is on track to operate 130 small-format stores by the end of 2019 that offer elevated shopping experiences and assortments tailored to the needs and preferences of the community. Flexible-format units have become one of Target's main growth vehicles, eclipsing the expansion of full-line stores.New initiatives designed to enhance the in-store and digital beauty shopping experiences were also revealed on Wednesday, and Target said it has lowered the delivery fee for next-day household essential delivery service Restock, which recently rolled out nationally.Now being tested at 10 stores, with a rollout to more units slated for later this year, Target Beauty Studio lets customers virtually try on makeup using augmented reality via digital screens in the select beauty departments and online, desktop and mobile. Target's AR solution uses real-time facial mapping technology. Customers can upload a photo of themselves or choose a model with similar skin tone and features as a canvas on which to play and experiment with makeup and try products — without the mess.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion