By  on August 21, 2013

Target’s well-known reputation for style and design might be getting the best of it in Canada. Rather than drawing customers into stores, shoppers may perceive prices to be higher.

“We know there is a gap in guest awareness of how low our prices really are,” said Gregg Steinhafel, chairman, president and chief executive officer. “We’re deploying multiple tactics. Our efforts will drive greater awareness.”

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