It seems the mass merchant’s shoppers are inclined to buy green products. But whereas the first venture involved Rogan for Go International, this time the CFDA award-winning designer will create a stand-alone collection for Target based on Loomstate, the eco-friendly line he launched with Scott MacKinlay Hahn in 2004.
The Loomstate for Target line will offer environmentally friendly fashion for women and men, priced between $14.99 and $44.99. The collection uses environmentally sensitive materials such as 100 percent certified organic cotton and sustainable fibers like linen and silk. Loomstate for Target will bow on target.com and select Target stores on April 19 and will be available through May 16. The launch is timed to coincide with Earth Day on April 22.
Iconic Ts with graphics inspired by nature such as leaves and trees, authentic washed denim and relaxed hoodies, boardshorts, tanks, jackets and simple chic dresses are representative of Loomstate’s easy, fashion-forward sensibility.
The core Loomstate collection is sold at Saks Fifth Avenue, where an organic cotton blouse sells for $192 and an organic sweater is $161, among other retailers. Barneys New York features a Loomstate for Barneys New York collection in its Co-op units.
Target caused a stir in May when it introduced for several days an eco-friendly Rogan for Target’s Go International line at Barneys New York’s Madison Avenue flagship and Barneys’ Los Angeles store. The Barneys launch was held prior to Rogan’s Target debut to generate buzz and publicity. Target has taken its wares to temples of chic before. In February, the retailer teamed up with Opening Ceremony to launch its Proenza Schouler collection for Go International.
Whether Target starts its Loomstate line off at a high-end retailer remains to be seen. These days, Target is stressing its low prices and the “pay less” part of its “Expect More, Pay Less” tag line and may want to distance itself from the haute crowd.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye