It seems the mass merchant’s shoppers are inclined to buy green products. But whereas the first venture involved Rogan for Go International, this time the CFDA award-winning designer will create a stand-alone collection for Target based on Loomstate, the eco-friendly line he launched with Scott MacKinlay Hahn in 2004.
The Loomstate for Target line will offer environmentally friendly fashion for women and men, priced between $14.99 and $44.99. The collection uses environmentally sensitive materials such as 100 percent certified organic cotton and sustainable fibers like linen and silk. Loomstate for Target will bow on target.com and select Target stores on April 19 and will be available through May 16. The launch is timed to coincide with Earth Day on April 22.
Iconic Ts with graphics inspired by nature such as leaves and trees, authentic washed denim and relaxed hoodies, boardshorts, tanks, jackets and simple chic dresses are representative of Loomstate’s easy, fashion-forward sensibility.
The core Loomstate collection is sold at Saks Fifth Avenue, where an organic cotton blouse sells for $192 and an organic sweater is $161, among other retailers. Barneys New York features a Loomstate for Barneys New York collection in its Co-op units.
Target caused a stir in May when it introduced for several days an eco-friendly Rogan for Target’s Go International line at Barneys New York’s Madison Avenue flagship and Barneys’ Los Angeles store. The Barneys launch was held prior to Rogan’s Target debut to generate buzz and publicity. Target has taken its wares to temples of chic before. In February, the retailer teamed up with Opening Ceremony to launch its Proenza Schouler collection for Go International.
Whether Target starts its Loomstate line off at a high-end retailer remains to be seen. These days, Target is stressing its low prices and the “pay less” part of its “Expect More, Pay Less” tag line and may want to distance itself from the haute crowd.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast