By  on January 5, 2010

One of the first discounters to advocate design for the masses, Target is now dabbling in the no-frills warehouse club concept.

The Great Save, a shopping event now through Feb. 21, features low prices on bulk-packaged items and designer brands in a warehouse-club-like setting, but without club membership fees or ID cards. The event is being held in the seasonal departments of all 1,740 Target stores.

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