Target is partnering with Liberty of London, the luxury brand known for its bold florals and exuberant prints, to launch one of the largest collections it’s ever undertaken with an outside brand. The line will encompass fashion, home and other categories.
Liberty of London for Target will bow on March 14 in Target stores nationwide and on target.com. The fashion segment will feature apparel and accessories for women, men and children. Target did not reveal details or prices for the collection other than to say it will be “well priced.” Liberty’s Web site features signature print shirts in abstract and floral fabrics priced at 75 pounds, or $125 at current exchange, and 85 pounds, or $141. The British retailer offers dresses and skirts in Liberty prints in collaboration with designers such as Theory and APC.
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