By  on October 17, 2012

NEW YORK — Target believes American consumers are feeling more upbeat — and is planning an aggressive push for the holidays to make sure they stay that way.

“If you look at consumer sentiment, it’s ticked up,” Gregg Steinhafel, Target Corp.’s chairman and chief executive officer, told WWD at its second annual Media Day here. “Postelection, there will be less uncertainty. We work on a bipartisan basis and hope a [fiscal] compromise will be reached.

“I don’t see the guest racing ahead,” he added, speaking of Target’s customers. “The guest gets value. Our apparel business has been very healthy all year. We’re seeing signs and glimmers of hope.”

Steinhafel said he is somewhat optimistic about the holiday season because Target has a string of incentives planned and distinctive merchandise — from a special holiday gift assortment of accessories, nail polish and clutches in distinctive colors and packaging to the Target and Neiman Marcus holiday collection, which was kept under wraps in the next room of the presentation space until it was time for the big reveal, when a curtain parted and the dramatically lit products could be seen surrounding a larger-than-life-size red gift box.


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