NEW YORK — Target believes American consumers are feeling more upbeat — and is planning an aggressive push for the holidays to make sure they stay that way.
“If you look at consumer sentiment, it’s ticked up,” Gregg Steinhafel, Target Corp.’s chairman and chief executive officer, told WWD at its second annual Media Day here. “Postelection, there will be less uncertainty. We work on a bipartisan basis and hope a [fiscal] compromise will be reached.
“I don’t see the guest racing ahead,” he added, speaking of Target’s customers. “The guest gets value. Our apparel business has been very healthy all year. We’re seeing signs and glimmers of hope.”
Steinhafel said he is somewhat optimistic about the holiday season because Target has a string of incentives planned and distinctive merchandise — from a special holiday gift assortment of accessories, nail polish and clutches in distinctive colors and packaging to the Target and Neiman Marcus holiday collection, which was kept under wraps in the next room of the presentation space until it was time for the big reveal, when a curtain parted and the dramatically lit products could be seen surrounding a larger-than-life-size red gift box.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styled by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)