NEW YORK — The Shops at Target, one of the mass retailer’s biggest merchandising initiatives in recent years, will be unveiled on Sunday at all 1,763 Target stores in the U.S. and on target.com.
The five inaugural Shops at Target feature retail concepts inspired by The Candy Store in San Francisco, Aspen, Colo.-based Cos Bar cosmetics shop, Boston’s Polka Dog Bakery’s dog accessories, Warren, Conn.-based Privet House home products and The Webster, a 20,000-square-foot boutique in Miami that sells luxury apparel, footwear, jewelry and accessories brands. The shops were chosen by Target’s in-house design team not only for their unique products, but for their ambiance, which Target hopes to re-create to some extent.
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