The last thing Target wants to be seen as is another big box, and it’s using beauty to telegraph that message loud and clear.
Target’s efforts to transform its approach to beauty got under way in earnest in 1999, when the retailer linked arms with makeup artist Sonia Kashuk to create an exclusive, premium cosmetics range for its stores. The collection has since grown into a full-scale beauty brand — complete with makeup brushes and cosmetics bags — that occupies a prominent position in the beauty department. It also signaled Target’s commitment to doing things a little bit differently than its mass-market competitors.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"