By  on July 22, 2010

NEW YORK — Target expects its first Manhattan store at East River Plaza, which opens Sunday, to conservatively do $60 million to $70 million in annual sales, but is hoping for a volume of $100 million to $115 million, according to sources.

The 110,000-square-foot store marks a big step for the $63.5 billion Target after years of searching for a site in New York City. “East River Plaza provides for single-level layouts for the retailers,” said Peter Ripka, a partner in Ripco Real Estate and the project’s leasing agent. “It’s more akin to [Target’s] suburban operations and very familiar to their customers.”

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