By  on August 6, 2013

Target Corp. has put online beauty in its bull’s-eye with an agreement to acquire DermStore Beauty Group.

The Minneapolis-based big-box retailer is paying an undisclosed amount for the parent of DermStore.com, HairEnvy.com and Blush.com, which will continue to operate as a separate entity and be housed in its current El Segundo, Calif., offices. Earlier this year, Dan Obegi, chief executive officer of DermStore, told WWD that DermStore was on pace to generate at least $100 million in 2013 revenues and has become the second-largest beauty e-commerce destination in the U.S.

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