Target is partnering with Gwen Stefani to give babies, children and tweens an affordable taste of Stefani’s Japanese anime-inspired sensibility with Harajuku Mini. The brand, which will be introduced in Target stores and on target.com in November, with additional deliveries planned, is a takeoff of Stefani’s successful Harajuku Lovers young contemporary apparel and accessories collection and Harajuku Lovers fragrance.
Prices for the fashion-forward Harajuku Mini collection range from $3.99 to $29.99.
“Harajuku Mini is a dream come true,” said Stefani. “I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan. The whole idea is about being creative, expressing your own individuality and having fun getting dressed. Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices.”
Stefani is a bona fide style influencer. Her upscale L.A.M.B. collection has been successful since its 2004 launch, according to retailers. She also designs accessories and footwear. The Harajuku Lovers fragrance quintet was considered a blockbuster when it bowed in 2008. And Stefani keeps her franchises fresh by developing new artwork and graphics. Harajuku Lovers has a sense of fun and whimsy with a Pop Art aesthetic.
“Gwen is a creative force and her ability to create fun, wearable fashion made her an ideal partner for Target,” said Trish Adams, senior vice president of apparel and accessories, Target.
Calypso St. Barth for Target, a limited-time collection that launched in May, offered apparel for babies and girls. Other collaborations for the younger set have included Petit Tresor for Target, Appaman for Target and Little Seed for Target. However, most of Target’s designer partnerships, including Rodarte, Zac Posen and Thakoon, have been in the juniors arena. “Our strategy of differentiation isn’t exclusive to our more mature guests,” said a Target spokesman. “We like to put the icing on the cake for all our guests. That is the fun, the flavoring of the assortment.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
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@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia