The Minneapolis-based mass retailer plans to build and manage its own platform for target.com in time for the 2011 holiday season. Besides assuming day-to-day operations of the e-commerce site, the new target.com will be redesigned and rebranded.
Target in 2001 entered into an agreement to open an e-commerce store on Amazon.com. Target.com is run by Amazon, which provides technology services, order fulfillment and customer service.
Now the discounter wants to maximize its online profits — Amazon.com receives per unit fees and annual fixed fees — and wants the flexibility to evolve quickly to hold the interest of fickle consumers. “[In order] to deliver a customized multichannel experience for Target’s guests, we believe it is in Target’s best interests to assume full control over the design and management of Target’s e-commerce technology platform, fulfillment and guest services operations,” said Steve Eastman, president of target.com.
“We want [Target.com] to be an enhanced site for our guests,” said Kelly Basgen, a Target spokeswoman. “We’re planning to update and modernize many functions on our new site.” For example, there will be enhanced search and navigability, checkout/cart experience and branding and signage. Categories will be expanded, including some not now sold online, unique experiences within product categories will be created and possibly a buy online/pick-up at the store option.
Target’s Red Hot Shop, which bowed in June, is an example of future features. Described as “a monthly dose of chic, unique & sometimes offbeat,” it features a dozen or more items curated by Daily Candy. “As trendspotters, they pick very cool and trendy items from outside vendors,” Basgen said.This month, there’s a Heidi Merrick Ikat-print skirt and Homer red gingham shoes, $54.99 each.
Basgen would not discuss the cost of the project. “We’re confident that the benefits, financial and otherwise, of managing target.com internally, will outweigh the costs,” she said.
Target doesn’t break out sales for its e-commerce business. Fiscal 2008 company revenues were $65 billion. Target.com was the fourth-highest-visited e-commerce site on Cyber Monday, one of the busiest online shopping days, following eBay, the Amazon sites and walmart.com, according to IT Facts.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews