Cartwheel, Target’s digital savings program on Facebook, is just the tip of the iceberg for the mass retailer’s efforts to blend offers with social commerce.
The program, which launched in beta mode on Wednesday, provides shoppers with digital coupons they can share with friends. When a shopper claims an offer, it generates News Feed posts on Facebook. The more customers redeem, share and invite friends to join Cartwheel, the more rewards they receive.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"