For as much as Target is touted for its designer partnerships — ranging from Jason Wu to Proenza Schouler — beauty brands have been slow to come on board, declared Jose Barra, senior vice president of health care and beauty at Target. Over the last decade, Target has struck more than 80 limited-time partnerships, with only two — namely Calypso St. Barth and Missoni — encompassing beauty products as well, he said.
“The biggest challenge is getting some of your brands or some of your stores to think about Target differently. There is still that perception that Target is the big box that is going to squish about everything that gets in its way,” said Barra. “We provide a great infrastructure and we have the ability to scale it up very quickly. And our partners provide that unique point of view....That’s the secret to our success.”
Target kicked off the strategy more than a decade ago by linking arms with makeup artist Sonia Kashuk in beauty and architect Michael Graves in homeware.
Barra said, “Target and Sonia shared a visionary idea to continuously deliver the most innovative, affordable beauty products to a wider audience without compromising professional quality. Sonia’s brand remains a cornerstone of our beauty business and it continues to deliver a prestige, one-of-a-kind collection that’s only available at Target.”
Target has a fairly enticing track record when it comes to designer partnerships. Barra noted Missoni marked its largest exclusive designer collection to date. It included 400 items ranging from beauty products to scarves, and even included a bicycle. “The six-week collection sold out in six hours,” said Barra.
“Exclusive partnerships, like the ones we had with Missoni and Jason Wu, offer our designer partners the perfect platform to elevate the stature of their prestige brands in the market place,” he said. “In fact, the launch of Missoni and Jason Wu alone generated billions of consumer impressions for their brands through earned and paid media and it elevated their iconic stature in homes across America.”
In Barra’s view, the equity of a brand is not defined by channel — as has been the practice in the past.
This year, Target expanded its partnership strategy to include smaller retailers for a concept it calls The Shops. The first phase, launched earlier this month, included a body care collection created in collaboration with the Aspen, Colo.-based beauty boutique Cos Bar. “It’s only been a week since we launched Cos Bar at Target, but the results have been fantastic. And we are only getting started,” said Barra. “It’s a new reality. Consumers are calling the shots.”
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews