By  on June 1, 2012

For as much as Target is touted for its designer partnerships — ranging from Jason Wu to Proenza Schouler — beauty brands have been slow to come on board, declared Jose Barra, senior vice president of health care and beauty at Target. Over the last decade, Target has struck more than 80 limited-time partnerships, with only two — namely Calypso St. Barth and Missoni — encompassing beauty products as well, he said.

“The biggest challenge is getting some of your brands or some of your stores to think about Target differently. There is still that perception that Target is the big box that is going to squish about everything that gets in its way,” said Barra. “We provide a great infrastructure and we have the ability to scale it up very quickly. And our partners provide that unique point of view....That’s the secret to our success.”

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