CANNES, France — There was a notable uptick in the number of beauty brands exhibiting for the first time at the Tax Free World Association annual meeting that ran Oct. 21 to 26 here.
Yves Rocher was among those making a debut appearance.
“The idea now is to try to enter airports because of the growth of traffic,” explained Henri-Bernard Bedoin, zone director of Eastern Europe, CIS and French overseas territories for the company, who said Yves Rocher already has 2,000 shops in nearly 90 countries’ domestic markets and a sprinkling of recent airport stores, such as in Budapest and Bratislava, Slovakia.
Bedoin explained a point of difference the brand has is that it’s more affordable than many other beauty labels sold in travel-retail stores. At the show, he was highlighting products but also specific merchandising units that may be adapted according to travel-retail locations. RELATED STORY: Travel Retail as Brand-Building Environment >>
It was also the first time AmorePacific had a stand at TFWA, too. Today, the Korean company primarily sells its Laneige and Sulwhasoo brands in travel retail in Asia.
“We have a plan to move on to the Middle East market and also [markets] like Guam, Hawaii and so on. In the long-term plan is Europe, as well,” explained Sung Hoon Kim, assistant manager on AmorePacific’s international travel retail team, who added the goal is not to penetrate the channel quickly. “We’re quite focused on the Asian market first. The biggest one is, of course, China.”
At By Terry’s stand, the brand’s five fragrances, whose launch began in September in Europe, was generating particular interest, according to Sophie Galan, the company’s coordinator for Europe.
“The activity is growing a lot. It’s now a three-axis brand, with makeup, skin care and perfume,” she continued. “We’re growing in Asia, America and Africa. Now, we are growing in a very international dimension, and for us the tax-free [show] is a good moment for us to meet all of our clients and [perspective clients]. We are only in domestic markets for the moment, and we want to develop in the travel-retail network. So that is why we are here this year.”
“We think it’s a great opportunity for us to present our brand,” continued Laure Ampe, export manager for the Polaar skin care label, which was also looking to enter the travel-retail market for the first time.
Meanwhile, Elizabeth Arden — no stranger to the channel — was formally exhibiting again at TFWA after a long absence in that capacity (although the company has been present at the event for years running).
“We are in a re-branding year for the company,” explained Paola Pinto, regional marketing director of travel retail and distributors for Elizabeth Arden, who reiterated that the strategy encompasses everything from packaging to advertising. “It’s a 360-degree change in terms of all touch points.”
She added, “There’s a lot of news to the trade in terms of where we are as a company and our growth expectations, our key innovations.”
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)