By  on May 18, 2013

Price tracking seems to be the new consumer shopping focus in the technology world.

PoachIt, a new shopping platform that tailors personalized savings for online shoppers, launched Wednesday. The platform tackles dynamic pricing and offers consumers a view into a merchant’s sales trends. Shoppers buy and save either through a validated coupon code or via the tracking of an item that is “saved” for follow-up price alerts via e-mail.

PoachIt was founded by Gidi Fisher, who is the firm’s chief executive officer. Ben Yee, formerly at Gilt Group, is chief experience designer. PoachIt has secured a $1 million angel round that includes as investors Ronald Lauder; Fred Langhammer, former ceo of the Estée Lauder Cos. Inc.; Kelli Turner of RSL Venture Capital, and Itzhak Fisher, founder of Pereg Ventures.

Rack It Up, cofounded by Briana Pashcow and Alexandra Fishlinger, is a deal-tracking Web site that also launched Wednesday. Users build a virtual closet by “racking” items, which in turn get tracked for pricing. When the user’s desired price is reached, an e-mail alert is sent.

Rack It Up was conceived as the evolution of the flash-sale concept meeting collecting/bookmarking site Hukkster, but with a price customization component. Essentially users can configure when to be notified regarding markdown information based on percentage or dollar amount, in addition to color and size preferences.

TheFind and Slice said Wednesday they are collaborating on a new personalized search engine to fine-tune shoppers’ individual tastes and preferences based on past purchase history. TheFind connects with Facebook to personalize the shopping experience via “likes.” When linked to Slice, an electronic purchase management organizer that can track shipping and take advantage of price adjustments, information from electronic receipts from the user’s in-box are combined with data from TheFind to provide more relevant shopping searches.

“This collaboration with TheFind lets people make smarter buying decisions based on what they’ve done in the past, which makes the entire shopping experience a whole lot more intuitive,” said Scott Brady, Slice ceo and founder.

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