Price tracking seems to be the new consumer shopping focus in the technology world.
PoachIt, a new shopping platform that tailors personalized savings for online shoppers, launched Wednesday. The platform tackles dynamic pricing and offers consumers a view into a merchant’s sales trends. Shoppers buy and save either through a validated coupon code or via the tracking of an item that is “saved” for follow-up price alerts via e-mail.
PoachIt was founded by Gidi Fisher, who is the firm’s chief executive officer. Ben Yee, formerly at Gilt Group, is chief experience designer. PoachIt has secured a $1 million angel round that includes as investors Ronald Lauder; Fred Langhammer, former ceo of the Estée Lauder Cos. Inc.; Kelli Turner of RSL Venture Capital, and Itzhak Fisher, founder of Pereg Ventures.
Rack It Up, cofounded by Briana Pashcow and Alexandra Fishlinger, is a deal-tracking Web site that also launched Wednesday. Users build a virtual closet by “racking” items, which in turn get tracked for pricing. When the user’s desired price is reached, an e-mail alert is sent.
Rack It Up was conceived as the evolution of the flash-sale concept meeting collecting/bookmarking site Hukkster, but with a price customization component. Essentially users can configure when to be notified regarding markdown information based on percentage or dollar amount, in addition to color and size preferences.
TheFind and Slice said Wednesday they are collaborating on a new personalized search engine to fine-tune shoppers’ individual tastes and preferences based on past purchase history. TheFind connects with Facebook to personalize the shopping experience via “likes.” When linked to Slice, an electronic purchase management organizer that can track shipping and take advantage of price adjustments, information from electronic receipts from the user’s in-box are combined with data from TheFind to provide more relevant shopping searches.
“This collaboration with TheFind lets people make smarter buying decisions based on what they’ve done in the past, which makes the entire shopping experience a whole lot more intuitive,” said Scott Brady, Slice ceo and founder.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
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For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty