By  on October 14, 2013

PARIS — While the future of retail lies in growing personalization, brick-and-mortar stores will continue to play a key role in the relationship between vendors and customers, attendees at the World Retail Congress here heard.

With smartphone users now totaling 1.5 billion worldwide, online advertising is set to overtake TV advertising in the next few years, making access to detailed customer data increasingly important.

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