By  on December 7, 2011

Ted Baker is in the midst of a retail blitz.

The U.K.-based contemporary brand has opened 11 in-store shops at Bloomingdale’s and will add another 12 this spring. In addition, the company has signed a lease for a freestanding store in Manhattan at 595 Fifth Avenue at 48th Street, slated for a summer debut. An Asian retail expansion is also in the offing, with the company’s first stores slated to open in Tokyo in February and Beijing in May.

“We’re doing very nicely in a tough market,” said Ray Kelvin, chief executive officer and founder.

In the 28 weeks ended Aug. 13, Ted Baker plc reported pretax profits of 8.5 million pounds, or $13.3 million at current exchange, on a 16.6 percent rise in sales to 102.8 million pounds, or $160.2 million. U.S. retail sales rose 74 percent to 16.7 million pounds, or $26 million, in the period.

“We’re doing very well in the States,” Kelvin said, noting that the U.S. is the company’s second largest market outside the U.K. “We have stores in the right locations in city centers such as New York, San Francisco, Miami and Los Angeles.” All told, the company operates 14 freestanding stores in the U.S., along with three outlets.

Kelvin said that, in addition to its own stores and the shop rollout at Bloomingdale’s, the company has “a great wholesale business with Nordstrom as our main customer.” He added that the brand is doing well in all categories, with particular strength in men’s shirts.

“For many years, we traded well with our shop-in-shop model in department stores in the U.K,” Kelvin said. “So we approached Bloomingdale’s and trialed it there. It did very well, so we’re rolling it out.”

“We are quite pleased with the excitement and fashion that the Ted Baker shops have brought to the Bloomingdale’s customer,” said Kevin Harter, vice president and men’s fashion director for the store.

Kelvin said the shops are designed by Ted Baker and staffed by the company. “Creativity controls the area,” he said, noting that it helps give “real flavor to the brand.”

The company operates separate shops for men’s wear and women’s wear at Bloomingdale’s stores, including a recently opened women’s shop at the 59th Street flagship and a men’s shop in SoHo. Next year, the big push will be in women’s wear with 12 shops expected to open between February and mid-March.

In addition to that, the focus will be on the freestanding store on Fifth Avenue, which will span 7,500 square feet on three stories. That is expected to open in June.

Kelvin said the “tall, thin building,” will represent an “extravaganza” for the company with its “upstairs-downstairs” configuration, which plays into the brand’s British roots. “This is going to be a major store and special,” he said. Last November, the company opened a 2,500-square-foot store at 34 Little West 12th Street in the Meatpacking District.

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