By  on February 15, 2017
Ted Baker Spring 2017 ad campaign

TOKYOTed Baker is boosting its business in Japan with the relocation and reopening of its flagship store in the Omotesando district of Tokyo, as well as the opening of two new shop-in-shops at department stores.

Ray Kelvin, the founder and chief executive officer of Ted Baker, said the brand’s business is doing “very well” in Japan, although he declined to give figures. “We have been expanding our business in Asia over recent years, particularly in Japan,” he said. “Our team have been proactively promoting the brand and raising awareness through multiple pop-up locations in Tokyo.”

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