By  on April 14, 2014

LONDON — Tesco plc is hoping it has better luck in the U.S. with fashion than it did with food.

Tesco has unveiled plans to open seven stores for its F&F mass-market clothing line on the East Coast of the U.S. this year, through a franchise partnership with Retail Group of America. The retailer said the move is part of its plans “to become a leading global brand for affordable fashion.”

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