Retailers rode a Thanksgiving high, then quickly lost some steam through the rest of the kickoff weekend of the key holiday shopping season.

The widespread momentum seen Thanksgiving Day — when many stores opened for the first time or earlier than a year ago and unleashed an avalanche of doorbusters and savings — didn’t spill into Black Friday, when shopping dissipated. Retailers cited modest increases overall for the Thursday to Saturday stretch, and expressed uncertainties about the holiday shopping ahead while still being hopeful for some gains.

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