By  on September 6, 2008

Four years ago, soon after he became Macy’s East chairman and chief executive officer, Ron Klein challenged his team to come up with “the next big idea.”

He was seeking something on the order of Macy’s Fourth of July Fireworks, Flower Show or Thanksgiving Parade. They’re hard acts to follow, and senior staff did consider a huge charity fashion show at Madison Square Garden that never materialized.

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