The Seattle-based department store has been on the digital cutting edge for years. Here, a look at some of its efforts to marry the online with the off-line.

March 2011: Nordstrom buys flash-sales site HauteLook.

December 2011: Sole Society breaks away from HauteLook to operate as a freestanding business.

April 2012: Nordstrom invests $16.4 million in Bonobos and begins to carry the brand in its stores and online.

May 2012: Nordstrom partners with GQ on a cross-channel program that brings GQ editorial content to nordstrom.com and Nordstrom product to GQ.

RELATED STORY: Nordstrom Taps Tech, Brings Wanelo In-store >>


March 2013: Nordstrom showcases part of Etsy Wholesale in its home department with “Etsy & Nordstrom Present.”

December 2013: Nordstrom invests in Shoefitr, which uses 3-D imaging software to give size and fit recommendations. The technology is used on nordstrom.com.

December 2013: Nordstrom’s downtown Seattle location starts to carry jewelry cases with engagement rings and wedding bands from online-based brand Blue Nile.

March 2014: BaubleBar opens Nordstrom Loves BaubleBar pop-up shops in 35 doors and adds a presence on nordstrom.com.

May 2014: Nordstrom Rack launches a fresh e-commerce and mobile experience, sharing a back end with HauteLook.

June 2014: Nordstrom brings the Wanelo digital experience to 107 of its stores through a wall of product and interactive screens.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus