By  on October 1, 2012

E-commerce is looming larger on Facebook.

The social network last week launched a new service that enables users to buy and send gifts to friends through Facebook — an indication of the company’s larger e-commerce ambitions. Gifts will be tied into Facebook’s birthday reminders, which will urge users to send gifts to friends’ Timeline pages. The move wasn’t a total surprise considering that Facebook in May bought Karma, a gift-buying start-up, for $80 million.

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