The Hamptons Shuffle. It happens every year when retailers debate whether to include the beach towns of Long Island’s South Fork in their summer plans. As spring approaches, some stores decide to sit out the season, while others head east to appeal to the fickle hoards that ride the jitney and the power brokers who commute by sea plane or helicopter. Stores that tested the waters last summer may decide to put down more permanent roots. Those new to the market may dip a toe in the water with a pop-up shop. The comings and goings make for a game of retail musical chairs on Main Street in East Hampton and Southhampton, and Jobs Lane. By Memorial Day, the official start of the summer season, the construction dust has settled and there’s a new group of retailers ready to offer customers a cold drink or a lollipop.
Here, a look at the new stores — permanent or temporary — of the summer.
AESOP, an Australian line of skin, hair and body products, has opened a store at 55 Main Street in East Hampton. Products contain both laboratory-made and plant-based ingredients, especially those with the best antioxidant properties. Products include coriander seed and parsley seed for hydration and bitter orange for toning. Pegboard panels inserted with dowls line the walls of the store, displaying Aesop’s well-known brown glass bottles. A long basin made of Vermont marble is the centerpiece of the store and is used for testing products.
AERIN Southampton, a seasonal concept store at 83 Main Street, features products chosen by creative director Aerin Lauder. It will be open for summer, fall and holiday. Lauder collaborated with interior designer Jacques Grange on elements of the store design and will sell items from his home line in the fall. For summer, Aerin beauty, accent pillows, decorative accessories and furnishings fill the store, along with vintage jewelry. Some of Lauder’s favorite brands are represented, such as Jo de Mer bathing suits and Irving & Fine cover-ups.
SHARI’S PLACE is opening a 1,000-square-foot outpost at 29 Main Street in Southampton this weekend. Owner Shari Kaynes said the new store is an edited version of her existing 6,000-square-foot flagship in Greenvale, N.Y. Kaynes sells Chloé, Etro, Maison Martin Margiela, Giambattista Valli, Roland Mouret, Stella McCartney, Fabiana Filippi and footwear from Nicholas Kirkwood and Alexandre Birman. A Web site is launching in June.
BLUE & CREAM is launching an 1,800-square-foot flagship at 83 Main Street in East Hampton to mark the 10th anniversary of its original store, an East Hampton mainstay at 60 The Circle. The new unit is described as a grown-up version of the eclectic 60 The Circle original, which will stay in business. The Main Street store will feature Acne, 3.1 Phillip Lim, Kelly Wearstler and R2W, along with a Blue & Cream X Havaianas in-store shop. The flagship will also sell Blue & Cream’s private label unisex timepieces and sunglasses, women’s ready-to-wear, men’s denim, cut and sew and knitwear.
JACK ROGERS unveiled a cozy 300-square-foot store at 38 Newtown Lane in East Hampton filled with a curated collection of his Navajo-style sandals. The store is designed to look like a gallery and features “the best of our best iconic sandals, fashion footwear, some apparel, handbags and scarves,” Clare Schultheis said, adding that the resort aspect of East Hampton meshes perfectly with the casual aspect of the signature brand.
ALICE & OLIVIA unveiled a 1,100-square-foot shop at 79Main Street in East Hampton. The boutique will remain open throughSeptember, close for the winter, and reopen in mid-May of next year. Thestore will carry a gown collection designed exclusively for the area.Handbags are another main focus since they’re only sold on the Web siteand in Alice + Olivia boutiques. The Clee cross-body bag, Olivia satcheland Lucite box clutch, top sellers, will be sold in the new store.There’s a wait list for the black-and-white Olivia bag.
JOE FRESH is opening a 700-square-foot summer store in Southampton at 66 Jobs Lane. The store will operate from Memorial Day weekend through Labor Day. With a modern beach cottage aesthetic, the store features clothing and accessories for women, men and kids. The seasonal assortment will showcase the breadth of the summer collection, including polo shirts and printed dresses. Joe Fresh has activities planned for the summer, including a free hop-on, hop-off Joe Fresh beach shuttle from town to the beach, a music collaboration with arts and crafts, a pop-up coffee bar, free bike rentals and a local art showcase.
C. WONDER, the purveyor of colorful women’s clothing, footwear, jewelry, accessories, housewares and home decor, is expanding its presence this summer with a location at 48 Main Street, East Hampton. The retailer will also be operating last year’s pop up at 5 Main Street in Southampton. The company is running events such as live DJs and dance parties on Saturday and Sunday in Southampton, complimentary candy bars and free C. Wonder balloons at both stores on weekends.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)