The Hamptons Shuffle. It happens every year when retailers debate whether to include the beach towns of Long Island’s South Fork in their summer plans. As spring approaches, some stores decide to sit out the season, while others head east to appeal to the fickle hoards that ride the jitney and the power brokers who commute by sea plane or helicopter. Stores that tested the waters last summer may decide to put down more permanent roots. Those new to the market may dip a toe in the water with a pop-up shop. The comings and goings make for a game of retail musical chairs on Main Street in East Hampton and Southhampton, and Jobs Lane. By Memorial Day, the official start of the summer season, the construction dust has settled and there’s a new group of retailers ready to offer customers a cold drink or a lollipop.
Here, a look at the new stores — permanent or temporary — of the summer.
AESOP, an Australian line of skin, hair and body products, has opened a store at 55 Main Street in East Hampton. Products contain both laboratory-made and plant-based ingredients, especially those with the best antioxidant properties. Products include coriander seed and parsley seed for hydration and bitter orange for toning. Pegboard panels inserted with dowls line the walls of the store, displaying Aesop’s well-known brown glass bottles. A long basin made of Vermont marble is the centerpiece of the store and is used for testing products.
AERIN Southampton, a seasonal concept store at 83 Main Street, features products chosen by creative director Aerin Lauder. It will be open for summer, fall and holiday. Lauder collaborated with interior designer Jacques Grange on elements of the store design and will sell items from his home line in the fall. For summer, Aerin beauty, accent pillows, decorative accessories and furnishings fill the store, along with vintage jewelry. Some of Lauder’s favorite brands are represented, such as Jo de Mer bathing suits and Irving & Fine cover-ups.
SHARI’S PLACE is opening a 1,000-square-foot outpost at 29 Main Street in Southampton this weekend. Owner Shari Kaynes said the new store is an edited version of her existing 6,000-square-foot flagship in Greenvale, N.Y. Kaynes sells Chloé, Etro, Maison Martin Margiela, Giambattista Valli, Roland Mouret, Stella McCartney, Fabiana Filippi and footwear from Nicholas Kirkwood and Alexandre Birman. A Web site is launching in June.
BLUE & CREAM is launching an 1,800-square-foot flagship at 83 Main Street in East Hampton to mark the 10th anniversary of its original store, an East Hampton mainstay at 60 The Circle. The new unit is described as a grown-up version of the eclectic 60 The Circle original, which will stay in business. The Main Street store will feature Acne, 3.1 Phillip Lim, Kelly Wearstler and R2W, along with a Blue & Cream X Havaianas in-store shop. The flagship will also sell Blue & Cream’s private label unisex timepieces and sunglasses, women’s ready-to-wear, men’s denim, cut and sew and knitwear.
JACK ROGERS unveiled a cozy 300-square-foot store at 38 Newtown Lane in East Hampton filled with a curated collection of his Navajo-style sandals. The store is designed to look like a gallery and features “the best of our best iconic sandals, fashion footwear, some apparel, handbags and scarves,” Clare Schultheis said, adding that the resort aspect of East Hampton meshes perfectly with the casual aspect of the signature brand.
ALICE & OLIVIA unveiled a 1,100-square-foot shop at 79Main Street in East Hampton. The boutique will remain open throughSeptember, close for the winter, and reopen in mid-May of next year. Thestore will carry a gown collection designed exclusively for the area.Handbags are another main focus since they’re only sold on the Web siteand in Alice + Olivia boutiques. The Clee cross-body bag, Olivia satcheland Lucite box clutch, top sellers, will be sold in the new store.There’s a wait list for the black-and-white Olivia bag.
JOE FRESH is opening a 700-square-foot summer store in Southampton at 66 Jobs Lane. The store will operate from Memorial Day weekend through Labor Day. With a modern beach cottage aesthetic, the store features clothing and accessories for women, men and kids. The seasonal assortment will showcase the breadth of the summer collection, including polo shirts and printed dresses. Joe Fresh has activities planned for the summer, including a free hop-on, hop-off Joe Fresh beach shuttle from town to the beach, a music collaboration with arts and crafts, a pop-up coffee bar, free bike rentals and a local art showcase.
C. WONDER, the purveyor of colorful women’s clothing, footwear, jewelry, accessories, housewares and home decor, is expanding its presence this summer with a location at 48 Main Street, East Hampton. The retailer will also be operating last year’s pop up at 5 Main Street in Southampton. The company is running events such as live DJs and dance parties on Saturday and Sunday in Southampton, complimentary candy bars and free C. Wonder balloons at both stores on weekends.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews