By  on May 24, 2013

The Hamptons Shuffle. It happens every year when retailers debate whether to include the beach towns of Long Island’s South Fork in their summer plans. As spring approaches, some stores decide to sit out the season, while others head east to appeal to the fickle hoards that ride the jitney and the power brokers who commute by sea plane or helicopter. Stores that tested the waters last summer may decide to put down more permanent roots. Those new to the market may dip a toe in the water with a pop-up shop. The comings and goings make for a game of retail musical chairs on Main Street in East Hampton and Southhampton, and Jobs Lane. By Memorial Day, the official start of the summer season, the construction dust has settled and there’s a new group of retailers ready to offer customers a cold drink or a lollipop.

Here, a look at the new stores — permanent or temporary — of the summer.

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