Don’t treat them all the same — and don’t think they live just online.
Those are two of the keys to studying the increasingly important Millennial consumers, who number 80 million, range in age from 13 to 33 and represent $200 billion in buying power in the U.S. Experts say that while this age group will drive retailing for decades to come, catering to them won’t be easy.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)