By  on May 24, 2012

The plays by a different rule book.

On June 11, it will start a same-day delivery service, for a fee, to customers in London, and three days later will roll the service out to the New York City boroughs of Manhattan, Queens and Brooklyn. The will charge 12 pounds in London and $25 in New York for a delivery, cutting a bit into the 40 to 75 percent off regular prices typically offered — and that doesn’t include a tip to the delivery man.

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