By  on October 29, 2007

61. Graziano de Boni
After increasing Valentino’s U.S. men’s and women’s business fourfold since he took over the top spot here five years ago, Graziano de Boni is now redefining both the luxe designer business and the “men’s evening wear” classification as he calls it.

He claims the global Italian company is no longer selling luxury, but has moved a step up with opulent clothes at even higher prices with a combination of elegance, richness and glamor. He calls it CEO power dressing, with sartorial suits, elegant evening brocade jackets, fur-collared coats and silk shirts that recall the glamour of the 1930s and the attitude of Fred Astaire’s top hats and tails. He declares that opulent is much more than an experiment, because U.S. sales grew last year to $300 million or 25 percent of the company’s total volume.

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