The digital experience for brick-and-mortar stores still has a ways to go in terms of measuring up to pure-play counterparts — but tapping talent native to the medium and creating a point of differentiation are the first steps.
The “omnichannel experience” remains a leading buzz phrase, and Miki Berardelli, chief marketing officer at Tory Burch LLC; Matthew Berglass, president of executive search firm Berglass + Associates, and Michael Burgess, president, Saks Direct, Saks Fifth Avenue, struck a united chord about the importance of strengthening the digital experience for retailers, as well as melding this with a corresponding online presence.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)