The digital experience for brick-and-mortar stores still has a ways to go in terms of measuring up to pure-play counterparts — but tapping talent native to the medium and creating a point of differentiation are the first steps.
The “omnichannel experience” remains a leading buzz phrase, and Miki Berardelli, chief marketing officer at Tory Burch LLC; Matthew Berglass, president of executive search firm Berglass + Associates, and Michael Burgess, president, Saks Direct, Saks Fifth Avenue, struck a united chord about the importance of strengthening the digital experience for retailers, as well as melding this with a corresponding online presence.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"