By  on March 7, 2008

The Thymes is leaping into the prestige beauty market this spring with the launch of Beauty of Bathing, a new brand inspired by fragrance traditions and bathing rituals from around the world.

"We wanted to reinvent and modernize ancient bathing rituals for today's women and create something that's more high-end and luxurious," said Amy Backman, The Thymes marketing manager. "By creating a more exclusive line, we're raising the bar by creating a high-end bathing line."

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