The Thymes is leaping into the prestige beauty market this spring with the launch of Beauty of Bathing, a new brand inspired by fragrance traditions and bathing rituals from around the world.
"We wanted to reinvent and modernize ancient bathing rituals for today's women and create something that's more high-end and luxurious," said Amy Backman, The Thymes marketing manager. "By creating a more exclusive line, we're raising the bar by creating a high-end bathing line."
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"