For many of the hundreds of international brands carried, El Palacio de Hierro has been the gateway to Mexico and Latin America.

Pietro Beccari, chief executive officer, Fendi:
“Fendi has been working with Palacio de Hierro since 2011. We currently own three boutiques within their department stores and sell our collection in a total of six wholesale points of sale. The launch of our Fendi boutique in El Palacio went extraordinarily well. Within the upcoming months, we hope to open new doors to consolidate our business.

“El Palacio’s luxury areas are very strong, and they continue to elevate their positioning year after year. They are an unquestionable leader in the Latin American market, with a legacy that has made the brand a true consumer landmark in Mexico.”

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