By  on January 4, 2012

The Project show continues to gain traction in New York as it rebuilds its show here, after a downturn following the recession. Over 200 brands will exhibit from Jan. 16 to 18 at 82 Mercer Street, a 20 percent bump up from last July and a 75 percent improvement from a year ago.

Andrew Pollard, president of Project, noted the show has garnered more interest from European brands that are eager to reach U.S. stores as a way to counteract battered European sales due to the continuing economic crises there. “We’ve helped connect a lot more European brands with U.S. distributors and agents. Our retail sales are actually stronger here than in Europe,” said Pollard.

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