By  on August 14, 2009

TheFairest.com is hoping to be the fairest of them all — all the private sale choices for beauty, that is.

Launching Sept. 1, the new private sale Web site is the brainchild of Charles Perer and Mark Stiller, partners at Intermix Capital Partners LLC, the Beverly Hills investment firm backing retailer Studio BeautyMix at Fred Segal. TheFairest.com is attempting to distinguish itself from the rapidly expanding private sale pack by specializing in prestige beauty and evolving from a private sale focus into a well-rounded, direct-to-consumer platform to help brands interact with beauty enthusiasts.

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