PARIS — Extending its international and retail thrusts into the heart of Europe, Theory is planting twin boutiques in the French capital — and plotting expansion across the Channel, too.
“We think there’s a big opportunity in Paris and London. These cities are very international. They’re important to the expansion of our business globally, just as New York and Los Angeles would be,” said Andrew Rosen, president and chief executive officer of Link Theory Holdings, parent of Theory and Helmut Lang.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"