While traveling in Barcelona, Carl Waldekranz wondered how he could ever visit all the interesting little stores he saw on just a single street. What about the world?Thus Tictail was born. The world is a ways away, but in three years Tictail has grown to offer two million unique products from more than 85,000 stores in 140 countries.“Amazon is a faceless company,” said Waldekranz, cofounder of Tictail. “We want a platform that celebrates emerging designers.”Tictail builds customizable online stores for brands, each with its own URL domain. The basic stores are free. Premium add-ons can include advertising and smarter ways to keep in touch with customers. “We give big business benefits to small businesses,” Waldekranz said.Brands are responsible for fulfillment, although that will soon change. “We want to help them with shipping and accounting. Over time, we’ll roll out a premium service for shipping. Tictail will never carry inventory. We’re helping stores go out on their own,” Waldekranz said.The company within the last year opened a New York office with a staff of 15, in addition to its 45-person office in Stockholm.Balderton Capital, a U.K. investor led Tictail’s first financing round with a $1.5 million investment. Thrive Capital, which has invested in Instagram, Kickstarter, Nasty Gal and Warby Parker, led a subsequent $8 million round.In addition to the e-commerce site, Tictail launched a shopping app for iPhone and Android. The app will only show stores that ship to a customer’s destination.”Tictail’s social media component allows customers to follow stores, like products and see what their friends are looking at.“When we see a brand start to get traction, we start promoting it,” Waldekranz said. “Fashion is 40 percent of our inventory. Graphic design and art are also big. We have limited-edition prints, and some of our stores do printing on demand.”Larger companies have been opening pop-up shops on Tictail. H&M’s denim-focused Cheap Monday has created two pop-up stores on Tictail. Lufthansa Airlines collaborated with a Berlin art gallery and sold the works through a pop-up on Tictail. “If you bought a piece of art, a ticket to Berlin was included so you could pick up the artwork,” Waldekranz said.“To a certain degree we’re still knocking on doors,” he added. “We bought a van that’s a mobile onboarding studio. We go to a designer’s studio and tell them that we have a full e-commerce studio outside their office. It’s a way to build growth. We’ve onboarded New York-based designers. The U.S. is our fastest-growing market.”Waldekranz, who is 29, started in 2006 a small advertising agency whose first client was Spotify. In 2009, the agency was sold to Identity Works. Waldekranz stayed on for two years leading the company’s digital team.Tictail was founded by four entrepreneurs, two with design backgrounds and two with a background in engineering. “We worked from my kitchen initially, bootstrapping,” Waldekranz said.According to Waldekranz, sales have tripled over the last year, but he wouldn’t be specific.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion