By  on October 9, 2015

Online marketplace Tictail went from selling one merchant on its platform in May 2012, cofounder and chief executive officer Carl Waldekranz’s mother’s porcelain company By Mutti, to selling 100,000 — without spending a dollar in acquisition marketing.

“We grew completely organically. We went from one to 10,000 stores in 10 months,” Waldekranz said. “The way we grew is that people who use the product really love it and share it with their friends. It just spread through word of mouth.”

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