By  on October 21, 2013

NEW YORK — Tiffany & Co.’s Web site today sees its first significant update since 2007, reinvigorating the luxe jeweler’s online efforts.

Tiffany.com already gets eight million unique visitors a month worldwide, and even though chief marketing officer Caroline Naggiar concedes a “very small fraction are there to make a transaction,” the Web site plays an integral role in the overall business, which last year reported worldwide net sales of $3.8 billion.

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